National rents are flat, the median sits at $1,402 and is down 0.8 percent year over year. Southern California remains a premium market, coastal cities lead on price while the Inland Empire absorbs price-sensitive demand. Los Angeles and San Diego hold high absolute levels with measured growth, Orange County is steady off a higher base, Ventura shows the firmest year over year gains, Riverside remains the value anchor with quicker response to concessions. Our full report compares each subregion with national benchmarks, includes charts, and outlines pricing moves that preserve rate without sacrificing speed to lease.